BRANDING | PRINT

Bird House

Smithsonian’s National Zoo & Conservation Biology Institute asked us to develop a visual identity for the newly transformed and reopened Bird House exhibit. Drawing inspiration from the DC’s official bird – wood thrush – we landed on a minimalist mark with type creating a circular enclosure. A bird mid-flight with dot pattern shaping it’s speckled belly. Warm golden and copper tones of a wood thrush informed our final color palette. Created in collaboration with Eighty2Degrees.