VISUAL DESIGN | ILLUSTRATION | UX/UI

BC Weed Co.

BC Weed Co., is a Canadian cannabis company transitioning from being a fully medicinal cannabis provider into the recreational market. After careful consideration of Canadian cannabis marketing regulations and client’s market strategy, we created a brand new web experience. The illustrations depict hazy scenes of British Columbia, a province whose unique terroir produces some of the most renowned cannabis in the world. The product descriptions themselves were inspired by scientific labels, which helped reinforce the already established reputation of seriousness and quality the brand has. Created in collaboration with Eighty2Degrees. Developed by Lightning Fruit.